ACCA P3 Chapter 17 Marketing concept

Comments

1. assirem says

   May 27, 2016 at 12:31 pm

   perfect explantations

   thanks a lot

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2. chullbulla says

   December 8, 2015 at 9:07 pm

   Hi this video is not working?

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   • opentuition_team says

     December 8, 2015 at 9:08 pm

     its working fine, use another browser/computer..

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     • chullbulla says

       December 8, 2015 at 11:57 pm

       Thanks for your support

3. Ken Garrett says

   September 10, 2015 at 1:16 pm

   Thanks – great fun!

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   • andreasmacfarlane says

     September 10, 2015 at 3:36 pm

     No problem. I remember it well. I was working in a Sandwich shop when I was a student, and a rep came in with a crate of Dasani and asked me if I’d ever heard of it. He was surprised that I had (but I’d seen it in the US).
     He prattled on a bit about this new launch and breaking in the UK market, bla bla bal…, left his details and gave us the crate as a promo gift; we added the bottles to the inventory and sold them as normal enjoying the free profit. 🙂

     I’d left the job before the scandal hit the news, and I’m not sure the owner ever bought in any more stock. 🙂

     Coca Cola now owns the Innocent brand instead, and I think that sits a better within their portfolio of ‘healthy drinks’.

     They bought Innocent in response to Pepsi buying out Copella because Coke couldn’t stand the thought of Pepsi making a killing in the fruit juice market and themselves being left behind.

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4. andreasmacfarlane says

   September 10, 2015 at 9:22 am

   Here is the article about the Dasani scandal.

   https://news.bbc.co.uk/1/hi/business/3809539.stm

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