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Total revenue- Inelastic demand

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Total revenue- Inelastic demand

  • This topic has 1 reply, 2 voices, and was last updated 5 years ago by John Moffat.
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  • May 7, 2020 at 1:25 am #570198
    Noah098
    Member
    • Topics: 935
    • Replies: 352
    • ☆☆☆☆☆

    Sir, I have always wondered how and infact why in case of inelastic demand for a product the fall in Price leads to fall in qty demanded and cause a consequent fall in total revenue? Doesn’t this contradict the whole premise of Price and demand Law?

    Thanks in advance:)

    May 7, 2020 at 10:14 am #570215
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54829
    • ☆☆☆☆☆

    I do not know where you are getting this from, but if demand is completely inelastic the the demand will not be affected by a change in the selling price.

    Therefore lower selling price will result in lower total revenue (because the demand will be the same), and a higher selling price will result in higher total revenue.

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