Skip to content

Ask the Tutor ACCA PM

Total revenue- Inelastic demand

NNoah6y ago
Sir, I have always wondered how and infact why in case of inelastic demand for a product the fall in Price leads to fall in qty demanded and cause a consequent fall in total revenue? Doesn't this contradict the whole premise of Price and demand Law? Thanks in advance:)
John MoffatJohn MoffatTutor6y ago#1
I do not know where you are getting this from, but if demand is completely inelastic the the demand will not be affected by a change in the selling price. Therefore lower selling price will result in lower total revenue (because the demand will be the same), and a higher selling price will result in higher total revenue.
Sign in to reply to this topic.