Skip to content

Ask the Tutor ACCA APM

Subjectivity in qualitative measurement

Ttrangtubin10y ago
Dear Mr. Gromit, As I understand, qualitative measurement (non-financial measures) is highly subjective. So what is solution to eliminate and avoid its bias? whether using a matrix which include multiple measures will help to exclude bias and return to core assessment? How do you think sir? Many thanks in advance for your help. Regards, Trangtubin
kengarrettkengarrettTutor10y ago#1
Yes, multiple measureds are likely to be better than a single measure. Think of how people measure employee performance for appraisals. There's little point in just a single number from 1 (excellent) to 5 (poor). This gives no insight into how the scores were determined. Most systems will score people across a number of qualities such as: Technical ability Punctuality Ability to get on with clients Ability to get on with colleagues Organisational ability Leadership ability etc. Each might still be subjective, but it is easier to understand and challenge each dimension.
Ttrangtubin10y ago#2
Dear Sir, Yes, the final assessment from multi-facet KPIs should be matched and shared between facets. Many thanks Sir for your advises :) Regards, Trang Nguyen.
Sign into reply to this topic.