Skip to content

Ask the Tutor ACCA PM

Pricing

SSagar3y ago
A brand new game is about to be launched. The game is unique and can only be played on the star2000 gaming console, another one of the business products. Students are entitled to a small discount. Which THREE of the following pricing strategies could be used to price the game ? Penetration pricing Price skimming Complimentary product pricing Product line pricing Price discrimination Variable production cost +% Answer given back of the question are Price skimming, complimentary, price discrimination. I got the reason for first two options but not getting any example how price discrimination strategy can fit in this situation. Please guide me
John MoffatJohn MoffatTutor3y ago#1
It is because students are given a discount. So there are two prices - one for students and one for non-students. Have you watched my free lectures on pricing strategies?
SSagar3y ago#2
Yes I have watched... It's just my mistake how I didn't Focus on the last line.. thankyou for explaining.
John MoffatJohn MoffatTutor3y ago#3
You are welcome :-)
Sign into reply to this topic.