Under the topic importance of mission there is a point
A respect for quantifiable information is part of the professional culture and training of the accountant other people have different values and priorities. What does it mean?
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Values and feelings are integeral elements of consumers buying decisions as evidenced by advertising, branding market research. Customers not only ask " what do you sell" but " what do you stand for"
what is meant by what do you stand for ?
Ask the Tutor ACCA MA
performance measurment
It means 'what are your principles'. For example, do you treat your staff well. Do you help protect the environment.
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