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Yes I didn’t feel they gave us much information.
I had
Chairman and ceo roles
Merger
Letter to employees
Investment proposal – customisation vs sport fishing
Risks
E-Marketing
Yeah pretty much the same Q’s, the risk and emarketing ones seemed straight forward, the letter to the employees and the briefing note to CEO about organisational change not sure how we were supposed to approach that Q.
Yes was a nice paper
CEO strategy committee proposal
Letter to CEO customer dissatisfaction implications on organisational change
Letter to CEO to be sent to concerned employees
Investment araisa Sailing Dinghis VS Luxury Yachts
Risk level and risk mitigating activities
Benefits analysis of an advertising agency (Seeyachts Co)
Btw guy I have a question….
Did you write
TO:CEOOr
TO: TONY BURSHAM
Was there any task with 2 parts except for the one where we had to (a)explain employees impact on organisational change and (b)write a letter to the employees addressing their concerns?
Hi. Yes I sat it as well been looking for the poll on here but it’s not been set up. I found it a lot better than what I expected, literally was expecting a paper that I wouldn’t understand at all. I just hope I answered enough to gain marks. I feel I went on a bit. Fingers crossed goodluck everyone.
Only q 2 had a, b
Other q had multiple requirements but just bullet points
Also was this the first ever sbl without slides question?
Was there any task with 2 parts except for the one where we had to (a)explain employees impact on organisational change and (b)write a letter to the employees addressing their concerns ?
I think we were supposed to calm their concerns.
I put things like a consultation would take place
Employee participation
Training would be given
Resouces managed as they were worried about unpaid over time to move
Structure wouldn’t be biased on employees from different companies… no favouritism
I didn’t feel i used many models tbh mostly topic knowledge.
What did everyone write for the investment proposal?
For the investment proposal I said to go for the fishing yachts…I guess no wrong answers really if you gave reasons why
There was a really strong case to be made for the dinghis
But I recommended the luxury yachts coz that’s what would help Yexmarine achieve their goals strategically
Legally, Jarnam had innovation which Yexmarine didnt and the move to Lympool was probably not gonna change that as the guy un the yacht magazine said
So they have to differentiate like focus-differentiater strategyBut I guess however u reason it should be fine
Fishing yachts had npv of 9mill and custom yachts had 3mill
But payback for fishing yachts was much longer
But after sale of land they 10mill to invest so couldnt do both. But first one meant they still had 7mill left not invested.
I said fishing yachts as had bigger npv but should see if longer payback acceptable to shareholders.
Got a bit stuck on the financial, non-financial benefits & drawbacks. Not sure i wrote enough on non financial.
Used a bit of porters diamond stuff for fishing one as was sales in other countries.
I got the case of Yexmarine
Q1 was related to a strategy committee
Q2
A) Change management Q how to manage the survey issues or something for each stage of change( I was stumped in this question)B) how to address the concerns of the employees
Q3
Evaluate two projects and recommend what to choose.
Financial, non financial benefits and drawbacks
Recommendation with the reason why it was chosenQ4
Evaluate the risi assessment, impact and the mitigating actions done by operation director as well as recommend further if neededQ5
What are the benefits the company will get from acquiring the services of a marketing agency seeyatch coIt was quite a tough paper, mentally and physically draining because of the long hours. I didnt think I’ll feel it cause it’s just 45mins longer than the other papers but little did I know those 45 mins felt like I played a very demanding first half of a champions league final. Wow!?
Anyone else got this and how did you approach to answer these questions?
my exam froze when there was 15 min left and i couldn’t do anything than clicking on the chat button. She called me via phone in the end but was frustrating not to know if everything got submitted and saved accordingly. Did anyone else have that issue?
Not sure If I di the risk assessments questions right (Data and Reputation risk). Data risk assessment as serious in the proposal but I said I disagree with it as it not very IT based so the risk is not that serious.
For sceptisitm skill I said there should be more mitigation activities mentioned
For Q with the impact of employees on the change process I said potential delays as they are too resistent and more time must be spend for encouraging them
for the Q how to address their concerns
Satisfactionary pay
Development opportunities
Extra pay for overtime
Communication
The investments options
Sport fishing higher NPV higher gross profit margin but high investment cost which means big financial risk
I got the question about Yexmarine. I ran out of time as I had only 10 mins going into the final 16 mins question. I am hoping that i can scrape a pass because I just can’t with studying for this paper again. 🙁
It said that to pick one / recommend one IF any should be taken as a new investment so really could’ve said no to both because it was forecast for within 10 years and those margins weren’t good and the shareholders or whoever wanted specific margins anticipated for 5 year mark at 45% or something so within 10 years those projects had ones still low for the target.
overall okay paper hopefully pass! but its hard as you never know if you’ll get marks for what you actually wrote.
I chose dinghie and gave the following justification:
Having a higher return on investment of 135% compared to 70% of the premium yatch.
Also even the Npv was only 1.5M higher for Premium yatch however cost wise it was 6M more. They could make a saving here and invest in other lucrative projects.
Also I challenged the disadvantage of benchmarking targets using gross profit margins instead of npv.
I discuss around revenue coming in early for dinghi and this allows us to match it up with our working capital whereas in premiuk yatch we would need to borrow if there are cost overruns that was not estimated.
Payback period sooner than dinghie – less risky.
I mentioned discounted Payback should have been calculated to incorporate risk.
Also as Dinghi required simpler designs this could be something that we can leverage our core competencies with. The premium is what our competitors are offering but they have been doing this for a whole and they are likely to be better than yexmarine. Investment in this could be highly risky.
I wrote similar things and for those employees who didn’t want to change themselves, I asked them to do it for our loyal customer base. That was it. I hope that I have written enough.
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