stratergy

If you have had several attempts at this paper, I assume that you know the theories and knowledge elements. Therefore, your problem must be be question answering technique. How much do you write? You should aim to write no less than 12 pages for the whole exam ie about 1 page/15 minutes. Any less will not give much chance of getting enough marks. If you describe the theories you are probably doing the question incorrectly. Most questions want you to apply theories to scenarios. Don't just repeat information in a question (eg about economic risks arising from PESTEL). Add something like what effect that risk might have on the business. Question practice is key. I don't know where you live, but if possible try to enrol on some sort of short question-based revision day.

thankyou so much