strategic options

For strategic options (ie what you should do), Ansoff is excellent. TOWS can also help eg make use of strengths to use opportunities.

is Ansoff all about how to generate profits and growth in the company? what is the difference between automating and bespoke? are they the same thing

Ansoff: yes, ways to increase profit. Automating is make some procedd automatic eg automic ordering of stock when it hits reorder level. Bespoke is having some software specially written for you to carry out the pecise processing you want.

so less human output can potentially outsource it?if not complex and not core activity?

This is talking about Harmon's grid. I have no idea what your first sentence means, but if something is not complex and is not a core activity then Harmon's suggestion is that it can be outsourced or automated.

ok thanks