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Pricing

MMakotoko5y ago
Good day I was wondering why is it that for a penetration pricing policy to be effective a highly elastic PED is required?
John MoffatJohn MoffatTutor5y ago#1
Penetration pricing is a sensible policy to consider provided charging a low price for a period will result in increased sales. For a low price to result in higher sales need the PED to be elastic. Have you watched my free lectures on pricing and pricing policies?
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