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Pricing

This topic has 1 reply, 2 voices, and was last updated 3 years ago by John Moffat.

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June 5, 2021 at 3:29 pm #623296
maco686
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Good day
I was wondering why is it that for a penetration pricing policy to be effective a highly elastic PED is required?
June 5, 2021 at 4:52 pm #623315
John Moffat
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Penetration pricing is a sensible policy to consider provided charging a low price for a period will result in increased sales. For a low price to result in higher sales need the PED to be elastic.
Have you watched my free lectures on pricing and pricing policies?
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