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porter 5 forces

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › porter 5 forces

  • This topic has 1 reply, 2 voices, and was last updated 4 years ago by Ken Garrett.
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  • October 16, 2020 at 7:22 pm #589305
    beticopper
    Participant
    • Topics: 69
    • Replies: 13
    • ☆☆

    3. RailTrav has just reduced its ticket prices as a response to several budget airlines being introduced in the country for domestic travel from one state to another. This is a response to which of the following factors? A. Bargaining power of customers B. Threat of new entrants C. Competitive rivalry D. Threat of substitutes
    i am confused about this question new airlines have been introduced shouldn’t it be threat of new entrants instead of competitive rivalry?

    October 16, 2020 at 9:51 pm #589369
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10591
    • ☆☆☆☆☆

    Threat of new entrants refers to firms who are not yet in the market but who might enter. They are hovering on the edge, wondering if they could pounce.

    Once a firm has entered the market it is a competitor.

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