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Dear Sir,
When the question states, analyse the macro environment of the company, how do I effectively structure my answer?
For eg. I believe I need to state how a particular political aspect is important to the company and how it can affect it, but what else can I add on – given the question is for 20 marks?Hi,
So you will have to talk more into what PESTEL stands for and what does it relate to the essay in hand. For example;
In the essay, it’s stated that the people of USA want more greener items in their supermarkets by having local shops making less travel to bring food into the city. And in the essay, it says ‘x’ supermarket is doing so.
Hence, in the exam, this relates to Economical part of PESTEL. You can say how the company ‘x’ has an advantage (over other organisations in the same industry) etc.
Hope this is clear.
Kind regards.
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