In a 2007 technical article,its written that the PESTEL analysis can be applied at both a macro level and a micro level ie within the organisation.But i think it should be assessed only for an external analysis in the exam to be on the safe side.
Am i right?
Thanks sir
Ask the Tutor ACCA SBL
PESTEL
12y ago#1Yes - it's an assessment of the external environment.
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