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While practicing kaplan kit, i saw question asking whether maximisation of market share is financial objective or non financial objective i thought it was financial but the answer suggest it is non financial objective but even after going to answer i was unable to understand it please John Moffat sir i need little help over here…
Financial objectives refer to this objectives that are measured in $’s. Although obviously higher market share might well result in higher profits, it is not something that is measured in $’s (and might not result in higher profits anyway because they might increase market share by reducing the selling price 🙂 )
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