Customer Relationship Management…..

Customer acquisition = acquiring new customers
Customer retention = retaining customers so that they don’t go somewhere else to buy.
Customer extension = getting customers to buy more – not just volume but additional products and services.

Customer acquisition is manage customer prospects and inquiries , Customer retention is retaining customers so that a relation will build with your company and customer and customer extension is like giving customers discounts on prices so that more selling will be considered.These all things i came to know after working with bpmonline working as a CRM my for business.