Hi tutor, is it possible to pass a paper without knowing (by hard) theoretical models, but with very good analytical skills? If i feel confortable analyzing situations in scenario questions and able to provide answer with no or very little models in it, is it ok for a marker? Thanks
Also short question. What are the most important and useful theory models that you have to know before entering exam? Please name not more than 5 🙂 thank you
You need to know models: this is not merely an exam in common sense.
The most generally applicable models are PESTEL, 5 forces, generic strategies, SWOT, Ansoff’s Matrix, cultural web, Balogun and Hope Hailey, 6Is of e-business.