Strategy Clock

As explained in our lectures, differentiated meand higher price for some more desirable product or service. Like business class on a flight.

Focussed differentiated take that one step further and concentrates on a small market segment. For example, a private jet instead of a commercial airline service.

Strategy clock. Not nearly as important as basic generic strategies, but there is no reason why you could not be asked about specifically about it or bring it in to a strategy question like:

“Although Porter’s generic strategies suggest that cost leadership and differentiation are alternative, mutually exclusive categories, the strategic clock suggests that there are alternative successful strategies. For example, the hybrid approach is when a firm can simultaneously charge low prices and give a higher level of service. This is difficult to achieve, but technology can help. For example, although Uber has recently had cultural problems, at one stage it offered cheap taxi rides combined with the convenient booking and payment technology. The company was quickly very successful.”

For change management, Balogun and Hope Hailey seems to be the popular model. You can already probably remember, unfreeze, change, refreeze. It could be used as follows:

“Advise the company on how they should carry out the changes needed”

That can’t easily be answered by B&HH if you are not given information about the contexrual features, but Lewin’s approach is a very versatile framework.

20