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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Strategic fit/stretch
Hi,
What is strategic fit and strategic stretch please?
Thanks
A strategic fit is when, for example, a supermarket chain with stores based in the North, merges with a chain with supermarkets in the South. The strategy is a good fit. It also includes ensuring that your resources and capabilities match the environment
Strategic stretch means extending your competences to other areas. For example, Microsoft has taken over Nokia’s mobile telephone business to add additional competences to its range.
Ok thank you 🙂