Sir are strategic alliances are a seperate and different method of growth than joint ventures, franchising and licensing or these all are different types of strategic alliances themselves?
Q53 of bpp kit's answer suggests the latter btw.
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Strategic Alliances
9y ago#1SAs are certainly different from licensing and franchising in my view.
JVs are sometimes regarded as a relarively formal SA but often the term SA is reserved for a looser cooperation. The arrangements are on a continuum.
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