december attempt 2009. abc learning....the questiion asks for analyse the BACTI using five forces..here what an attractive market means??? is a competitive market attractive???n in this question the sample answer dont conclude whether it ws an attractive market or not....can u plz help me answering such type of question....
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porters five forces
14y ago#1Attractive = ability to make good profits reasonably easily.
A competitive market tends to make profit earning more difficult (price pressure etc) so tends not to be very attractive. Monopolies are much more attractive.
A competitive market tends to make profit earning more difficult (price pressure etc) so tends not to be very attractive. Monopolies are much more attractive.
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