Porter's 5 forces- who are these "customers" and "suppliers"

The company you are analysing has suppliers and customers. It sells to customers and buys from suppliers. Keep the company you are analysing central jn the analysis Nesta is sells to it customers. Don't shift things by saying Nesta is a supplier: it is a seller. Nesta buys from its suppliers. Don't shift things by saying Nesta is a customer. When you are looking at the bargaining power of customers, this is the power of the people Nesta sells to. When you are looking at the bargaining power of suppliers, this is the power of the people Nesta buys from.