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Hey Sir, will a Porters 5 Forces be able to prove poor strategy by a company operating in a duopoly? For example, it could be said that even with low competition, the company still performed poorly.
The Five Forces model xays nothing about individual companies. It refers to the attractiveness of markets ie how easy it should be to make a good profit.
Even a monopolist is not guaranteed profits: it could be a monopoly supplier of a product no one wants.
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But doesn’t the five forces model analyse the internal and external factors whereas PESTLE is the one that analyses the external factors and SWOT analyses the internal factors?
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