will road an infrastructure be part of technological (T) or social (S)?
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PESTEL
4y ago#1Probably.....but it could be economic.
It does not matter much where it’s categorised eg a tax rise is political, economic, legal and possibly social. PESTEL is just a checklist to spark ideas of potential influences. So if you identify a tax rise as an environental factor its categorisation is not very important.
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