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performance measurement

RReem7y ago
Could you please explain why in the following question growth of sales is a non-financial objective. the answer is B. 24.7 Which of the following are non-financial objectives? (i) Growth of sales (ii) Diversification (iii) Contented workforce (iv) Increase earnings per share A (ii) and (iii) B (i), (ii) and (iii) C (ii), (iii) and (iv) D (i), (iii) and (iv)
John MoffatJohn MoffatTutor7y ago#1
Growth in sales revenue would be a financial objective but growth in sales means selling more units which doesn't necessarily mean more revenue (they could be sold at a lower price).
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