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Marketing concept

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Marketing concept

Viewing 2 posts - 1 through 2 (of 2 total)
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  • June 5, 2011 at 2:21 pm #48933
    leornado
    Member
    • Topics: 29
    • Replies: 7
    • ☆

    Dear sir,

    Would there be a conflict if we use push promotion in marketing concept??

    My assumption is marketing concept is based on customer view but push promotion
    is same like sale led.

    Pls advise.

    Thanks.

    Regards,

    Leornado

    June 5, 2011 at 2:42 pm #82994
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10544
    • ☆☆☆☆☆

    I see what you are getting at, but I don’t really think there needs to be a conflict. I think of push promotion as making sure new products are in the shops ready for the really keen consumers to buy them.

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