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Marketing concept

Lleornado15y ago
Dear sir,

Would there be a conflict if we use push promotion in marketing concept??

My assumption is marketing concept is based on customer view but push promotion
is same like sale led.

Pls advise.

Thanks.

Regards,

Leornado
kengarrettkengarrettTutor15y ago#1
I see what you are getting at, but I don't really think there needs to be a conflict. I think of push promotion as making sure new products are in the shops ready for the really keen consumers to buy them.
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