Sir using cookies can be an effective tool to track swathes of individuals' interests and then sending them targeted adverts, but it is unethical to use cookies.
So should we make such suggestions which are borderline unethical, but effective?
Ask the Tutor ACCA SBL
Marketing and ethics
4y ago#1It is not unethical to use cookies but in the UK legislation requires users to consent to them being lodged on their computers.
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