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Market size and market share variance

HYHai Yen11y ago
Question 61 Spike in BPP kit: Please give me the formula of these variance. I confuse betweem the way to calculate them in BPP and in the notes of my lecturer. In the note, my lecturer wrote: Market-size variance = ( Actual market size in units - Budgeted market size in units) * budgeted market share * budgeted margin per unit. But in the answer of BPP it multiplise with standard contribution.
John MoffatJohn MoffatTutor11y ago#1
The standard contribution per unit means the same thing as the budgeted margin per unit.
HYHai Yen11y ago#2
I have one more question. Budgeted market share is calculated as a percentage of total market share?
John MoffatJohn MoffatTutor11y ago#3
Yes :-)
HYHai Yen11y ago#4
Thanks :)
John MoffatJohn MoffatTutor11y ago#5
You are welcome :-)
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