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Hello,
I try to read the question carefully and give answers relevant to what is being asked. And now i am going through second round attempting past exams. Realizing what I omitted previous time.
So, in Q1, June 13, (ii) examiner asked to evaluate the report and the choice of kpi. I did well in this part in my opinion. And when I referred to answers of the exam – the examiner says nothing about the choice of kpi’s. Or are his answers hidden? Why he always emphasizes that students don’t answer to what is being asked yet he doesn’t give exacts answers to his own questions?
It is so subjective to me.
Well, I do think the examiners answer does address the choice of metrics:
The current information used by the board is purely financial in nature and, as a result, it omits to measure many of the elements mentioned in the mission. It covers the shareholder value aspects through EPS growth, share price performanceand ROCE, although there are arguably better measures of shareholder value in total shareholder return and economic valueadded. However, it does not quantify customer and employee loyalty nor product innovation, which are the routes by which the primary mission is to be achieved….
In the exam we have to address each question requirement as accurately as you can. It is perhaps a mercy that we don’t see alternative interpretations. Believe that you are right.
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