SBLhow to answer question 1b?

m using PESTEL.but i think its wrong...juz answer blindly....so hard

Used Ansoff-market development, no time to think right or wrong.

i using PESTEL & 5-force

i used tows thought it made sense as the swot analysis was don for you - lots of peopel saying they used pestel i dont understand why it would have been the same points as hade been made in the swot analysis im really not sure think i might have gone wrong

Getting worried after reading the comments on here.

For question 1b, I gave a qick Pestel paragraph (this didnt feel right at time but mind went blank) then i write a a bit about SAF but then focused mainly on choosing to be a cost leader of differentiator.

Have I missed the point completely with this question? Thanks

i wrote abt porter 5 forces, porter diamond and a part of pestel..
thought i was correct...
comments of others make me feel m wrong..

No time to think in exams!

I wrote about porters 5 forces, and touched a bit on SAF and Pestel..

I do not think Pestel or five forces were applicable given the swot analysis. I discussed Porter's generic strategies : cost leadership ( I explained why this would not work), differentiator ( I explained why this would work), furthermore I briefly discussed focused differentiator as the scenario made the point that maybe children's footwear was a particularly attractive niche market.

I used product-market matrix....was stunned too when saw the 20 marks question and couldn't figure out what they want!!