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i used tows thought it made sense as the swot analysis was don for you – lots of peopel saying they used pestel i dont understand why it would have been the same points as hade been made in the swot analysis im really not sure think i might have gone wrong
Getting worried after reading the comments on here.
For question 1b, I gave a qick Pestel paragraph (this didnt feel right at time but mind went blank) then i write a a bit about SAF but then focused mainly on choosing to be a cost leader of differentiator.
Have I missed the point completely with this question? Thanks
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i wrote abt porter 5 forces, porter diamond and a part of pestel..
thought i was correct…
comments of others make me feel m wrong..No time to think in exams!
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I wrote about porters 5 forces, and touched a bit on SAF and Pestel..
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I do not think Pestel or five forces were applicable given the swot analysis. I discussed Porter’s generic strategies : cost leadership ( I explained why this would not work), differentiator ( I explained why this would work), furthermore I briefly discussed focused differentiator as the scenario made the point that maybe children’s footwear was a particularly attractive niche market.
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I used product-market matrix….was stunned too when saw the 20 marks question and couldn’t figure out what they want!!
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