Exam technique

1 Use the information in the question so that you respond to the particular situation. 2 Even if not asked to, bring in RELEVANT models. This shows you have studied something and makes you answer more professional. 3 Try to 'move thing on'. So, if you do a PESTEL, don't simply say something like "The economy is improving" say "The economy is improving and this should increase the chance of successful business expansion [or whatever the issue is]". 4 Use numerical data if provided: ti's there for a purpose. 5 Write enough. Something like at least 1.25 pages per 10 marks. 6 Make sure you answer the requirements as precisely as you can.

Thanks for being so detailed with your response.

You are aware of the danger, so that is half the battle. If you ever repeat info, make sure you comment on it or draw a conclusion. So, a question might say: 'The economy is forcast to shrink 5% next year'. We are interested in the implications of that. so, it could be appropriate to say 'This is an unsuitable time for expansion because the economy is forecast to,shrink 5%'.