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ENT ENTERTAINMENT JUNE 2011

SSyed6y ago
Amended question Sir in this question the examiner in part c answers states METRICS used for performance measurement of cafes and clubs should be based on profit and ROI as thry are in growth sector or PROBLEM CHILD However shouldnt those metrics be more concentrated on market share capturing such as high marketing spend etc.
kengarrettkengarrettTutor6y ago#1
I agree. Problem children do not normally make profits because the company is concentrating on growing market share. So, market share and market share growth per $ of advertising spend would be more appropriate.
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