E-martketing

It's still important. Syllabus section E, 4: E-business: value chain a) Discuss and evaluate the main organisation and market models for delivering e-business.[3] b) Assess and advise on the potential application of information technology to support e- business.[3] c) Explore the characteristics of the media of e-marketing using the 6 ’I’s of Interactivity, Intelligence, Individualisation, Integration, Industry structure and Independence of location.[2] d) Assess the importance of on-line branding in e-marketing and compare it with traditional branding.[2] e) Explore different methods of acquiring and managing suppliers and customers through exploiting e-business technologies.[2]