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E-marketing

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › E-marketing

  • This topic has 8 replies, 2 voices, and was last updated 8 years ago by abdulbasit16.
Viewing 9 posts - 1 through 9 (of 9 total)
  • Author
    Posts
  • April 2, 2017 at 7:45 am #379872
    abdulbasit16
    Member
    • Topics: 165
    • Replies: 154
    • ☆☆☆

    Sir what is the difference between e-marketing and e-business? I mean marketing itself comprises of product, price, place and promotion decisions which seems similar to business..so what is the difference?

    April 2, 2017 at 12:25 pm #379882
    abdulbasit16
    Member
    • Topics: 165
    • Replies: 154
    • ☆☆☆

    E-commerce* not e-business

    April 2, 2017 at 5:36 pm #379909
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10648
    • ☆☆☆☆☆

    e-marketing is principally dealing with customers preferences and sales. E-commerce is combining that with other aspects of business eg the customer’s order automatically initiates production, packing delivery and invoicing.

    April 3, 2017 at 6:17 am #379956
    abdulbasit16
    Member
    • Topics: 165
    • Replies: 154
    • ☆☆☆

    Oh okay. Thank you.
    So it is possible to say that e-marketing is in other words e-promotion and e-selling, right?

    April 3, 2017 at 6:37 am #379960
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10648
    • ☆☆☆☆☆

    No. E-marketing would not include e-production. E- commerce would include all aspects of the business.

    April 3, 2017 at 6:39 am #379961
    abdulbasit16
    Member
    • Topics: 165
    • Replies: 154
    • ☆☆☆

    I guess u have misread the reply. I didn’t say e-production, I said e-promotion*.

    April 3, 2017 at 7:14 am #379967
    abdulbasit16
    Member
    • Topics: 165
    • Replies: 154
    • ☆☆☆

    I mean can we say e-marketing is a combination of online selling and online promotional activities?

    April 3, 2017 at 4:56 pm #380015
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10648
    • ☆☆☆☆☆

    Sorry, you could say that. And yes, I misread your reply. Sorry.

    April 4, 2017 at 9:38 am #380061
    abdulbasit16
    Member
    • Topics: 165
    • Replies: 154
    • ☆☆☆

    Np sir.
    Thank you

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