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differentiation vs hybrid strategy

This topic has 1 reply, 2 voices, and was last updated 8 years ago by Ken Garrett.

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November 10, 2016 at 5:53 am #348279
Vipin
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A company follows differentiation strategy and another company follows hybrid strategy.
what is the difference between differentiation strategy with hybrid strategy?
November 10, 2016 at 7:45 am #348293
Ken Garrett
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Hybrid attempts to give a better product/service for a lower price. Most differentiation relies on increasing the selling price to increase the margin.
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