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Calculation of Market growth in BCG Matrix

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA APM Exams › Calculation of Market growth in BCG Matrix

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  • October 17, 2020 at 2:36 am #589403
    Molaseni1
    Member
    • Topics: 10
    • Replies: 16
    • ☆

    Dear Tutor,

    Kindly provide guidance on how to calculate the market growth in BCG Matrix. I have a question related to this in June 2011 Case- Ent Entertainment CO and I didn’t know how they got the answer.

    Thanks

    October 17, 2020 at 7:22 am #589412
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10533
    • ☆☆☆☆☆

    Cafes: 2010 to 2011 sector growth = 3348/3072 = 1.0898 or 1.09, so 9% growth.

    Similarly for other years and sectors.

    Later, average growth for cafes for three years has been calculated as (9 + 11 + 9)/3 = 9.66

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