Bowman model

You will not be asked specifically about it so you can learn from it or ignore it as you want. You do no have to be able to reproduce the strategic clock. All the really does is to expand the Porter’s generic strategies (basically cost leadership or differentiation) offered only two, perhaps simplistic, alternatives – each with the possibility of focus.

For example, Porter’s models do not really offer a product that is both better and cheaper.

It is worth being aware that there might be more roads to success, or more nuances, than in the basic generic strategy model.