- This topic has 1 reply, 2 voices, and was last updated 10 years ago by
.
Viewing 2 posts - 1 through 2 (of 2 total)
- Posts
Dear,
Boston Consulting Group Matrix, in the star products, the cash flow with the star product is usually soon to be roughly zero.
Explain please?Yes.
Problem children: negative as volume too low and money a to be spent on growing.
Star: volume good, but the positin of the product has to be defended against competitors all of whom want a slice of the action. Therefore, expenditure is still high.
Cash Cow: volume still high, but less has to be spent on promoting the product. It’s old and well-known and its age means that few people will try to muscle in.
Viewing 2 posts - 1 through 2 (of 2 total)
- You must be logged in to reply to this topic.