I was listening to the BCM where the notes mentioned more than 1 product(or product line).
Can this BCM(or portfolio Analysis) also apply to companies who provide more than 1 service. For example Direct Line provides breakdown cover, car insurance, pet insurance, landlord insurance, travel insurance, etc.
Ask the Tutor ACCA SBL
BCM(AKA Portfolio Analysis)
Yes. It can e applied to products, product lines, divisions and subsidiaries.
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