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CCB INSURANCE
the answer script compares the company’s market share of 10.45% to market leader’s market share of 12% and concluded that the market share is low therefore a problem child(it has high market growth)my question is that, to decide whether the company has high/low market share, don’t we normally calculate relative market share(10.45%/12%) if market leader’s market share is given in the question?
if this method i stated above could be used, is 0.87 considered as high market share?
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