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  • This topic has 1 reply, 2 voices, and was last updated 5 years ago by Kim Smith.
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  • May 29, 2020 at 9:23 am #572180
    toushiga
    Participant
    • Topics: 424
    • Replies: 172
    • ☆☆☆☆

    Sir,for PYQ Sep/Dec 2015 Q4(a)

    “Offering service for free as part of promotion is not prohibited…”

    In this paragraph stated that “this may also devalue the services offered….as they may be perceived as being a promotional tool as opposed to professional services”

    Is it not usually for offering service for free is a promotional tool in a business world?Is it mean that the free service offered may not be appropriate for the advice given in the free consultant?

    May 30, 2020 at 7:09 pm #572376
    Kim Smith
    Keymaster
    • Topics: 135
    • Replies: 8349
    • ☆☆☆☆☆

    My apologies – I missed this one earlier. I don’t have the Q/A to hand but imagine this – if a firm of professional accountants offered “buy a tax/valuation service and get an annual audit for free!!!” – what does that “say” about the value of an audit? It looks “cheap” – it is trivialised as a promotion – it is devalued. So when talking about marketing/advertising/promotion a practitioner/audit firm must take care when making “free” offers.

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