Forum Replies Created
- Posts
Hello there, i need some help with my OBU submission. Here are the details
1. Reasons for fail and advice for improvement:
Your previous marker advised you to look into the reasons why Honda were not performing as well as Indus. you have only added a little in this respect. For example ‘The main reason for the gross loss of Honda Atlas in 2012 was due to a reduction in sales accompanied by increased cost of sales (HACPL Financial statements, 2013).’ As below Analysis requires you to explore the reasons behind the change in the figures.
2. Reasons for fail and advice for improvement:
Even though you have put good effort in the resubmission and implemented marker suggestion, I have to fail you in this area. I agreed that your business analysis areas are good enough to pass. However apart from profitability ratios, your accounting ratios were often just largely descriptive, rather than analytical, by this I mean that you often described the changes without too much analysis to explain the changes. What is expected from the RAP for analysis is an exploration of the business decisions and strategies that have led to the change in ratios over the period under review and how these have been affected by competitors, the market, the economy and government policies.You have painted a broad picture with your business analysis, although your sources here could have been more extensive here, however your financial analysis is too insular and looking at changes in other aspects of the accounts to explain changes in ratios. You need to look outside the annual reports and see how the company is viewed in the wider world.
3. Reasons for fail and advice for improvement:
You have passed SLS but I still think 27 slides is too much for the 15 minutes presentation. You should have summarised key points in business analysis areas slides to make it condense. And there are charts/graphs without including the commentary and I do not think it looked professional. Add bullet points to your graphs which you can expand on verbally when you deliver your presentation. Consider the audience and include information most relevant to them, this may mean that you do not include all of your business models