Vroom’s Expectancy Theory
Expectancy theory explains motivation through beliefs about effort leading to performance, performance leading to outcomes, and the value attached to those outcomes. These are commonly called expectancy, instrumentality and valence. A reward may fail to motivate if staff cannot see how effort affects the measure, do not trust the reward link or do not value the reward. The framework guides diagnosis rather than providing a precise measured prediction for every employee.
Worked example
A demanding sales bonus may have little motivational effect if staff lack stock to sell or believe management will change the bonus rules after the period.
Common mistake
A larger bonus alone does not solve low expectancy, weak trust or rewards employees do not value.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | APM | Supporting | September 2026–June 2027 |
| ACCA | BT | Supporting | September 2026–June 2027 |
| FIA | FBT | Supporting | September 2026–June 2027 |
