Strategy map
A strategy map depicts proposed links between strategic objectives and performance drivers, often supporting a balanced scorecard. It helps communicate how capabilities, processes and customer outcomes are expected to support financial or mission results. The arrows represent hypotheses to examine rather than proven causes. Use it to select coherent measures and initiatives, and revise it where evidence shows the expected relationship does not hold.
Worked example
Staff diagnostic capability is linked to first-time resolution, customer retention and long-term margin, with data collected to test each proposed link.
Common mistake
A visually persuasive diagram does not prove causality or justify excluding an important objective that does not fit neatly into the map.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | APM | Supporting | September 2026–June 2027 |