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Strategic change

Strategic change alters an organisation’s direction or the capabilities and arrangements needed to deliver its strategy. It can involve its business model, activities, structure, systems or culture. The scale and pace should reflect the situation rather than assume every strategic change must be a sudden transformation. Successful implementation requires attention to stakeholders, resources, interdependencies and evidence about outcomes. A new strategy announcement by itself does not establish that the organisation has changed effectively.

Worked example

A service provider moves from one-off product sales to subscription support. It changes customer relationships, skills, processes, measures and funding assumptions as well as prices, then monitors whether customers renew and service capacity is adequate.

Common mistake

Equating strategic change with any minor operational adjustment or assuming all change must be radical, rapid and equally beneficial to every stakeholder.

Where it appears in your exams

QualificationExamRelationshipPeriod
ACCA SBL Direct September 2026–June 2027