Skip to contentSkip to search

Referent power

Referent power is influence arising from identification with, admiration for or a desire to be associated with another person or group. It differs from expertise, a formal right to direct and control of rewards. The person exerting influence may not hold a managerial role. Admiration can support positive example but also make followers less willing to question a poor decision.

Worked example

Colleagues adopt a respected team member’s approach because they identify with her values and conduct. They are not responding to a promised bonus or an instruction from their manager.

Common mistake

Do not assume referent power is the same as popularity or proof that the advice is technically correct. Identify why people follow rather than infer the power source from the outcome.

Where it appears in your exams

QualificationExamRelationshipPeriod
ACCA BT Supporting September 2026–June 2027
FIA FBT Supporting September 2026–June 2027