Reactive CSR strategy
A reactive CSR strategy changes behaviour mainly after external pressure or public criticism arises. It describes the timing and motivation of the response; whether the response is adequate requires a separate assessment of harms, responsibilities and corrective action. It does not mean that every necessary response to an unexpected incident is irresponsible.
Worked example
A company only investigates an unsafe supplier after a public campaign exposes the problem, although earlier warning signs had been available.
Common mistake
Treating reactive CSR as a complete generic crisis-management model or assuming an apology alone addresses the underlying harm.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | BT | Supporting | September 2026–June 2027 |
| ACCA | SBL | Supporting | September 2026–June 2027 |
| FIA | FBT | Supporting | September 2026–June 2027 |