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Qualitative performance information

Qualitative performance information describes characteristics, experiences or judgments rather than only numerical counts. Interviews, comments and observations can reveal causes and context missed by totals. Coding it into categories or ratings requires judgment and consistent methods. It can be valuable evidence without being perfectly objective, and numerical survey ratings can still depend on subjective perceptions. Use multiple sources where appropriate and preserve important nuance.

Worked example

Customer comments reveal that delays cause uncertainty even when average delivery time meets the formal target.

Common mistake

Do not dismiss narrative evidence as useless or assume turning comments into numbers removes subjectivity and sampling bias.

Where it appears in your exams

QualificationExamRelationshipPeriod
ACCA APM Direct September 2026–June 2027
ACCA PM Direct September 2026–June 2027