Push supply chain model
A push supply chain model schedules activity mainly in anticipation of demand, using forecasts to produce or replenish before specific customer requirements arrive. It can support efficient production and immediate availability but exposes the business to forecast error and unsold inventory. Many real supply chains combine push and pull stages.
Worked example
A manufacturer produces standard umbrellas ahead of a forecast rainy season and supplies shops before individual customers buy them. Poor forecasts can leave excess stock.
Common mistake
Assuming push production has no demand information or that every push system is inefficient compared with pull.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | SBL | Supporting | September 2026–June 2027 |