Normative stakeholder view
A normative stakeholder view considers duties and justified interests in deciding how an organisation should treat stakeholders. It addresses what is right or appropriate rather than only what improves the organisation’s financial results. The approach still needs reasoned treatment of conflicts and constraints; identifying a stakeholder does not establish that every demand can or should be met.
Worked example
A business takes an evidenced community safety concern seriously because people have a justified interest in avoiding harm, even where their purchasing power is small.
Common mistake
Do not equate normative consideration with satisfying every stakeholder equally or assume low influence removes moral relevance.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | SBL | Supporting | September 2026–June 2027 |