Masculinity and femininity (Hofstede)
Masculinity and femininity are Hofstede’s historical labels for a national-culture dimension contrasting emphasis on competitive achievement and material success with emphasis on cooperation, care and quality of life. The terms describe the model’s value orientation and should not be read as claims that biological sex determines a person’s behaviour. Preferences vary within societies and between organisations.
Worked example
A company compares incentives focused exclusively on competitive ranking with an approach also recognising cooperation and work-life quality. The dimension offers one perspective, alongside the actual team’s values and work requirements.
Common mistake
Do not use the labels to stereotype men or women, or assume one orientation automatically produces better performance. Explain what the model’s terminology means in context.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | BT | Direct | September 2026–June 2027 |
| FIA | FBT | Direct | September 2026–June 2027 |