Johnson, Scholes and Whittington strategic-management model
The Johnson, Scholes and Whittington strategic-management model links strategic analysis, strategic choice and strategy implementation. Analysis examines the organisation’s environment and capability; choice evaluates possible directions and methods; implementation turns the selected approach into coordinated action. The elements interact, with experience and changing conditions prompting renewed analysis and revised choices. It is a framework for connected judgement rather than a mechanical sequence guaranteeing success.
Worked example
A business analyses changing customer demand and its capabilities, compares growth options and then arranges resources, responsibilities and measures for the selected option. Implementation evidence can reveal assumptions that need to be reconsidered.
Common mistake
Do not treat completing a SWOT table as the whole strategic-management process or assume implementation can be designed independently of available resources and people.
Where it appears in your exams
| Qualification | Exam | Relationship | Period |
|---|---|---|---|
| ACCA | SBL | Direct | September 2026–June 2027 |